With over 20 years in the marketing business, my consulting practice draws on my experience in advertising strategy, media planning, and customer insights to build communication recommendations with punch.

The hallmarks of my communication plans provide clients:

- Deep connection with customers

- Brand differentiation and recommended brand behaviors

- Digital/Social Media prowess

- Brilliant integrated media programs

- Deeply researched and validated solutions

- Green ideas/options

Brand Strategy: Deepening the Customer Bond

- The power of a brand and its customers can be deepened and tapped as a positive force on the world and on the bottom line simultaneously. When a brand demonstrates commitment to what its customers care about, the relationship can be enhanced significantly, and the brand can be further differentiated.  I help my clients build a stronger competitive edge for their brands and deepen the connection to their customers with strategic choices. 

Media Strategy: Innovation & Greener Media

- My approach to media planning is part science and part art, and I aim to dazzle your customer. I strive to find innovative ways to showcase the brand in exactly the right context when a customer is primed for the message.

-  All the plans I have worked on in the last several years start with the digital/Social Media strategy, the ultimate interaction with the individual.   Any other desired media is built to work in synergy in a seamless way, driving to the objective.

- I build greener media plans, either fully digital, recyclable, or compostable, as in the campaign I designed for the San Francisco Department of the Environment. The marketing activities particularly for sustainability messages warrant greener practices and solutions.

Qualitative Research: Design and Implementation